Case study

Thovon Headwear

My own hat brand, which I designed, built and ran on Shopify. It brought in 308 orders from customers in 38 states, so I know what running a store is like from your side.

Thovon Headwear home page on a laptop and phone, with a hero photo of a man in a wide-brimmed hat
Thovon mobile menu listing hat styles, next to a product card for a black leather cap

The brand needed to feel classy and understated for a middle-aged audience. Navy blue and rustic gold suggest elegance and maturity, and the fonts keep it feeling modern.

Thovon mega-menu with featured hats, and a product page for a black leather cap

A mega-menu puts the newest arrivals up front, the mobile menu keeps the most useful links within quick reach, and the product page stays minimal so nothing distracts from buying. More than 300 real orders taught me what matters once customers arrive, and I bring that to every store I work on.

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